Recently, Vevo was the subject of a massive security breach that defaced several of its most popular music videos and temporarily removed “Despacito” from the site. Google has since focused on securing its most popular music channels to prevent such attacks. But despite their efforts, the Vevo breach still left hundreds of millions of users vulnerable. The compromise enabled the attacker to upload highly-profile content for several hours.
While artists can choose not to list their videos on YouTube, they can share them with Vevo through unlisted links. Unlisted videos do not appear on search results, channel feeds, or subscriber feeds, but they do show up publicly when shared in playlists or embedded on a website. But what is the difference between the two models? While Vevo can manage hundreds of thousands of YouTube accounts, artists cannot have direct access to these channels. Vevo relies on third-party content providers and music labels to post content for artists.
How does Vevo manage so many YouTube accounts, and how can it compete with Google? Luckily, Vevo is now in a partnership with Google, which will allow its salesforce to get total access to its product. YouTube will be able to reach millions of people via Vevo, making it the preferred video platform for music creators. And it hasn’t been easy. This new partnership will only serve to improve Vevo’s brand image, as it will give it access to an unprecedented number of people.
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