Creating custom stickers and labels is a great way to promote your business or brand. Whether you’re looking for product labels, window decals, bumper stickers, or any other type of sticker or label, the quality of the stock you choose can make all the difference in how effective your message will be. But with so many options out there, it can be challenging to know what criteria to use when making your selection.
To help make sure that you get the most out of your printed materials, here are five key factors that should always be considered when choosing sticker or label stock: design, overall appearance, the environment they will be used in, durability and adhesive strength. With these five points in mind as you shop around for stock solutions for your custom order needs.
1. Your design
Your design is a crucial factor to consider when choosing sticker or label stock, as it will determine the visual impact and interactivity of your materials. The colors, shapes, images and text you select will all contribute to the overall presentation of your message. But you must also consider how well your ideas will print onto certain materials. If you have plenty of elements and images, a white base can work much better than a neon material, for example.e
2. The overall appearance
The overall appearance of your sticker or label will be significantly affected by the material you choose. If you opt for a glossy, shiny finish, this will emphasize the colors and make your design appear brighter and more eye-catching. At the same time, a holographic material can completely change the look of your design and make it look more luxurious, while a clear material can give you that subtle, stylish look. We even have some clear design tips for you here.
3. The environment your stickers will be used in
The environment in which your stickers and labels will be used is also an essential factor to think of before you place your order. If your stickers and labels will be used outdoors or around water, you’ll need to opt for waterproof and UV-resistant vinyl materials that won’t fade or crack over time due to exposure to the elements. Of course, if you’re looking for indoor materials, then you don’t need to worry too much about weatherproofing. If in doubt, check out this overview of waterproof materials.
4. The durability
Durability is essential when it comes to sticker or label stock selection. You want to ensure that your stickers and labels can withstand whatever environment they will be used in without quickly fading, tearing or even falling off. Materials such as vinyl are great for durability and can last for many years when properly cared for.
5. Adhesive strength
Finally, you’ll need to take the adhesive strength of your sticker or label stock into account. A suitable adhesive will ensure that your stickers remain securely in place on whatever surface they are applied to. You may want to consider opting for a removable adhesive if you want the option of being able to easily remove your stickers and labels in the future.
By understanding these five key factors and making an informed choice, you can make sure that your custom-printed materials look great while also achieving their desired purpose. Don’t forget to consider the type of environment your stickers and labels will be used in, as this can make all the difference when choosing the right stock. Good luck with your project!