When it comes to social media, it is no secret that adults are among the most frequent users of Snapchat. This is due in part to their availability and the fact that they are relatively free of the social pressure that comes with being young. Unlike children, who have to keep their friends close and avoid posting inappropriate content, adults are allowed to use Snapchat and remain as anonymous as possible. While young users might be tempted to snap pictures of themselves as a way of expressing themselves, this is not the case for adults.
In fact, nearly six in ten adults in the U.S. use Snapchat each day. While this may seem like a small number, this number is rapidly rising among older adults, especially those with internet access. According to the Pew Research Center, nearly three-quarters of adults in the U.S. use social media at least once a day. And although the majority of these users are younger than 35, Snapchat has also caught on with the older set.
Another reason why adults use Snapchat is that it is so much easier to keep your account private than it is for children. The app has a feature called Discover, where users can subscribe to specific sources and get more relevant content. In addition to curated content, Discover also provides legitimate news from publishers. Snapchat is also relatively unobtrusive. Unlike the younger versions, adults can use the app to make money, which means less pressure to watch inappropriate content.
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